Did you know that every day, around 3,000 Kiwis head out to the water with a fishing rod in hand? They’re not just chasing trout or salmon they’re also boosting their own wellbeing and helping the New Zealand economy.

🧠 The Wellbeing Benefits of Fishing

New research from NZIER, commissioned by Fish & Game NZ, confirms what anglers have known for generations fishing isn’t just a hobby, it’s therapy.

• Reduces mental health concerns by 17% for regular anglers.

• Delivers $926 of wellbeing value per person each year.

• 88% of anglers say fishing helps them relax and unwind.
  It’s clear that time by the water is time well spent.

Whether it’s the peaceful moments waiting for a bite, the rhythm of casting, or simply being surrounded by New Zealand’s stunning scenery, fishing is a proven way to disconnect from stress and reconnect with yourself.

💼 Fishing Powers the NZ Economy Too

Freshwater angling isn’t just good for mental health, it’s big business for New Zealand.

• Contributes $81 million annually to NZ’s GDP.

• Supports over 1,000 jobs nationwide in tourism, hospitality, guiding, tackle retail, and conservation.

Fishing is a lifeline for regional communities from Glenorchy to Twizel, from Queenstown to Taupō, it keeps local businesses thriving.

✅ A Sustainable Adventure That Gives Back

Unlike many high-impact activities, freshwater fishing encourages sustainable practices, conservation funding, and protection of habitats. Every fishing licence purchased goes directly back into maintaining healthy fisheries and waterways.

🐟 Ready to Experience the Benefits for Yourself?

If you’ve ever thought about giving fishing a go, or if it’s been a while now’s the time. It’s not just a fun day out; it’s an investment in your mental wellbeing and a way to support local communities.

🎣 Your next adventure starts here.
explore. fish. repeat.